Best Overall Company

Will be awarded to the Company that achieved the highest composite ranking from the
categories below:
• Best Stand
• Most Innovative Product
• Best Sales/Marketing Techniques

Best Stand
• General layout and attractiveness of stand
• Sales and product literature
• Recognition of sponsors
• Effectiveness in presenting product
• Corporate image profile and promotion

Most Innovative Product
• Design
• Quality of finish
• Effectiveness of purpose
• Inventiveness
• Packaging
• Environmental impact

Best Sales/Marketing Techniques
• Appearance of the Sales
• Team on the stand
• Market research and marketability
• Creative promotions/advertising
• Sales techniques and salesmanship relevant to Trade Fair customers
• Packaging
• Sales Information